ConvergeX - Grand launch of Birla Purocel

03 October 2018 | Bangkok, Thailand

ConvergeX is a brand agnostic, not-for-profit initiative of Birla Cellulose.

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IDEA 2019 – Birla Purocel at World’s Preeminent Event for Nonwovens

25-28 March 2019 | Miami, USA

Purocel showcasing its variety of innovative offerings at IDEA 2019


Birla Purocel unveils Purocel EcoDry for Feminine Hygiene Products

14 October | Athens, Greece

What seems like the most promising product this year, Birla Purocel launched Purocel EcoDry for female hygiene products in recently concluded Outlook 2019 Conference organized by EDANA

Outlook 2019 – Presenting Sustainable solutions for the current industry challenges with a focus on Feminine Hygiene Products

24 October 2019 | Birla Cellulose

Paper Presentation on Purocel EcoDry by Mr.Ashish Jajoo, President and Global Sales & Marketing Head – Nonwoven in Athens


Birla Cellulose is Carbon Neutral

18 October 2019 | Birla Cellulose

Birla Cellulose, pulp and fibre business of Aditya Birla Group has evaluated its carbon emissions across the entire global operations...

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Introducing Purocel QR Fibre - efficient cleaning in environmental friendly way

Fibre created for effective cleaning and disinfecting in household and industrial environment.

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We go far beyond making the world's finest fibres...

With the spirit of caring at the heart of all we do

Because we

Our vision extends far beyond making
the world’s finest fibre.

We give back to our planet more than we take...

Because we

Strict control measures to source only from sustainable plantations
and processes to ensure minimal environmental impact

We innovate solutions that improve people’s lives...

Because we

Dedicated team of scientist with global state-of-art R&D facilities
to work on new concepts and products.

We work as hard as our partners....

Because we

Partnership for product testing and process perfection
at the value chain/partnerships for business development
& marketing through global sales & marketing teams.