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Dear Esteemed Partner,
Greetings from Birla Purocel!
We’re delighted to bring the first ever newsletter of Birla Purocel to you, presenting Purocel Pulse.
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“Because We Care” is more than a tagline for us – it’s raison d'être for the business. As in today’s era, sustainability has to be at the core of every business which is inextricably linked to the balance sheets of every firm.
With this thought we launched Birla Purocel on the pillars of Planet, Innovations and Partnerships.
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Planet To give back to our planet more than we take
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Innovation To innovate solutions that improve peoples' lives
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Partnerships To create value and solve world problems with our partners
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Purocel Pulse is our endeavour to bring to you the efforts made by us and our partners to build a better tomorrow!
We hope you find the first edition of Purocel Pulse useful. We would love to hear your feedback for future improvements.
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Regards,
Rajeev Gopal
Global Chief Sales & Marketing Officer, Pulp & Fibre Business,
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Aditya Birla Group
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Giving back to our planet more than we take
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Top Spot on the Canopy Hot Button Report 2019!
2019 was a special year for us as we
achieved the top spot in Canopy Planet’s
annual report of sustainable viscose fibre
producers.
Read more 
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1st Viscose Fibre
Manufacturer to Achieve
Carbon Neutrality
In 2019, we officially went carbon neutral
in Scope-1 & Scope-2 Greenhouse Gas
(GHG) emissions.
Read more
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The Sustainability
Report 2019
We released the maiden edition of The
Sustainability Report 2019, which details
our efforts towards conservation
Read more
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Innovating solutions that improve peoples' lives
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Purocel EcoDry
Biodegradable and compostable fibres
for sustainable disposable hygiene
products
Read more
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Purocel EcoFlush
Short length fibres for eco-friendly
flushable nonwovens and other
applications
Read more
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Quat Release Fibre
QR Fibre created for effective cleaning
and disinfecting in household and
industrial environment
Read more
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Creating value and solving
world problems with our partners
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Co-creation is the fastest way to solve world
problems – A Case Study
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Our recent innovation-Purocel EcoDry for Absorbent Hygiene Products was culmination of combined and commendable efforts by our value chain partners - Ginni Nonwovens (India) and Dima Products (India). We could work on making the right fibre to getting it integrated well in the final product by closely working with our value chain partners banking on our philosophy of Partnerships for a better Planet.
Purocel EcoDry Viscose Fibre by Birla Purocel was converted into fabric rolls by Ginni Nonwovens. These fabric rolls are further converted by Dima Products to make sanitary pads having Purocel EcoDry as top sheet. We’re proud of our co-creation approach which enabled us to do quick iteration for faster product development.
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Purocel across Planet Earth!
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Outlook India 2019
Keynote Speech on Bio Based Solution
for Wipes & Hygiene Industry
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IDEA 2019
Birla Purocel at World’s Preeminent
Event for Nonwovens
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Outlook Athens 2019
Birla Purocel unveils Purocel EcoDry for
Feminine Hygiene Products
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ANFA 2019
Overwhelming response for Purocel
EcoDry at ANFA 2019
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