Our spirit of caring remains unchanged.

We've just given it a name.

Our Story

Birla Purocel is a 100% nature-based nonwoven fibre, ideal for personal care, hygiene and medical usage and next-to-skin applications. Purocel offers a wide range of fibres for nonwoven applications with a focus on sustainability, innovation and partnership.

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The Purocel Advantage

Softness
and Absorbency

Purity
and Hygiene

Renewable
and Sustainable

The Purocel Promise

Global Reach

We have Marketing and Manufacturing Operations spread across 10 regions

Plantations: India and Laos
Pulp Plants: India, Sweden and Canada
Fibre Plants: India, Thailand, Indonesia, China
Marketing Offices: India, Thailand, Indonesia, China, Turkey and USA
R&D centres: India

Our Heritage

About Birla Cellulose

At Birla Cellulose, every step we take stems from our vision of being the global leader in the viscose staple fibre (MMF) Industry.

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About (Birla) Grasim Industries

Grasim Industries Limited which started as a textiles manufacturer in 1947, is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India today.