Our spirit of caring remains unchanged

We've just given it a name

Our Story

Birla Purocel is a 100% nature-based nonwoven fibre, ideal for personal care, hygiene and medical usage and next-to-skin applications. Purocel offers a wide range of fibres for nonwoven applications with a focus on sustainability, innovation and partnership.

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The Purocel Advantage

Softness and Absorbency

and Absorbency

Softness and Absorbency

and Hygiene

SoftnessRenewable and Sustainable

and Sustainable

The Purocel Promise

The Purocel Promise The Purocel Promise

Global Reach

We have Marketing and Manufacturing Operations spread across 10 regions

  • Plantations: India
  • Pulp Plants: India, Sweden and Canada
  • Fibre Plants: India, Thailand, Indonesia, China
  • Marketing Offices: India, Thailand, Indonesia, China, Turkey and USA
  • R&D centres: India
Global Reach

Our Heritage

Birla Cellulose

About Birla Cellulose

At Birla Cellulose, every step we take stems from our vision of being the global leader in the viscose staple fibre (MMF) Industry.

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Birla Grasim Industries

About (Birla) Grasim Industries

Grasim Industries Limited which started as a textiles manufacturer in 1947, is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India today.

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